My Blog

My Little Postmodern Pony

Will — Thu, 07 Apr 2011 02:52:25 +0000

Behind the glossy plastic sheen of My Little Pony rests a cynical, and deeply calculated history. Tasked with dissecting the brand from a postmodern perspective, this poster delves into the psychology and social engineering that made My Little Pony a stirring success.

All original illustrations with the exception of the girl (sourced from a series of 1950s advertisements).

All about Will

Will — Wed, 06 Apr 2011 21:10:30 +0000

I am William Calloway.

I am a recent graduate of North Carolina State University with a Bachelor in Graphic Design and a minor in Industrial Design. I’ve made this website as a display case for some of my design work from both NC State and my experience in the field. While both my education and professional experience have exposed me to working in multiple different mediums, I find that my interests turn largely towards interaction, information, and interface design. I’m deeply invested in the belief that great design can manufacture intellectually stimulating and emotionally effective experiences, and it is my desire to work to push the limits of how deep and meaningful those experiences can become.

But let’s save that discussion for another time. Right now, let’s talk more about me. This whole website is devoted to the subject, so I implore you to explore.

You can contact me to continue the conversation at willcalloway@gmail.com

Halloween T-Shirt Contest

Will — Wed, 06 Apr 2011 21:06:45 +0000

The College of Design at NC State has a long history of Halloween celebrations. This poster was designed to promote the t-shirt design contest for one year’s revelries. The style is intended to quote the classic style of EC horror comics while mixed with that year’s theme of Youtube memes.

All original illustrations.

Recipe Redux

Will — Wed, 06 Apr 2011 19:53:19 +0000

Inspired by a GOOD magazine challenge to reinterpret the classic recipe format, this foldable poster is iconographic retelling of a Pad Thai stir fry. Measurements are defined by color and size, proportions by shape, and ingredients through a systemized series of icons. The final poster is printed on coated paper and is intended unfold onto a prep surface, allowing guidance at a glance during high intensity cooking.

All original illustrations.

Vespucci

Will — Wed, 06 Apr 2011 19:43:40 +0000

Challenged with designing a magazine from scratch, this hypothetical publication caters to the growing subculture of urban exploration. Named for the famous namesake of the American continent, each issue of Vespucci would focus on a different North or South American city, delving into it’s culture, it’s living structures and abandoned labyrinths.

All photography sourced from Creative Commons contributors. Namely, Flickr users Tunnelbug, ifmuth, Emily Flores, motionblur, radiospike, and rdolishny.

All essays were either original content or sourced under fair use for educational purposes.

Sasparilla

Will — Wed, 06 Apr 2011 19:34:59 +0000

Intentionally quirky and anachronistic, Sasparilla is a typeface designed after the classic hand-painted signs and window lettering of a bygone era. Part Coney Island, part Wild West, the lowercase font attempts to evoke the carefully crafted charm of wood type … Continue reading →

Printing for iPhone

Will — Wed, 06 Apr 2011 19:33:03 +0000

The process of printing in a graphic design department, much less a college of design at large, can be a nightmare. Tasked with designing mobile solutions for everyday student problems, these interaction mock-ups for a iPhone application were part of a group effort to help circumvent the constant frustration of printing with open chat lines, dynamic status updates, and on the go troubleshooting.

All original illustration. Other group members included Madiha Malik and Logan Sayles.

Medulla

Will — Wed, 06 Apr 2011 19:31:36 +0000

Collecting the various postmodern essays written by fellow students over the course of a semester, this booklet investigates the psychological principles of marketing in the late-20th and early 21st centuries. Topics covered everything from the Jonas Brothers to Ferrero Rocher. Instead of using call outs or drop quotes, the book uses selective highlighting to further dissect and reorient the essays themselves. Following in it’s theme of television and modern technology, the texts are also occasionally interrupted by static and vertical tracking.

All original illustration.

Essays written by Christine Flemming, Nick Romanos, Jen Edwards, Jeremy Purser, and William Calloway.

Like Water

Will — Wed, 06 Apr 2011 19:29:08 +0000

Based on experiences in competitive Tae Kwon Do sparring, this card game attempts to recreate the strategy and logic of the average match. Players hold illustrated cards representing various strikes, blocks and moves, and play them in order to attack,defend, and move back and forth across a small board. The colored halves of the cards imply the directions of the movements, so orientation during play is important. However, the colored backs allow for predictive strategy on the part of foes, mimicking real life prediction and strategy in sparring. The game is named for a famous quote by Chinese philosopher Lao Tzu.

All original illustration.

Laziz Biryani Pattern

Will — Wed, 06 Apr 2011 19:27:41 +0000

Designed as the reverse face of the Laziz Biryani folding poster, this repeating pattern was based on Moughal architecture and Islamic design, while incorporating the Urdu and Hindi script used in the original poster.